Target Launches Eco-Friendly Line Loomstate

Target has teamed up with Scott Mackinlay Hahn and CFDA award winning designer Rogan Gregory to launch Loomstate for Target, a new limited-edition eco-friendly fashion line for men and women.

The overall feel of the line is relaxed, beachy summer.  All of the cotton used in the collection is certified organic.  The fabrics are soft-washed to create a lived in look and enhance the sense of timelessness and ease the designers wanted to evoke in the collection.

In 2004, the two designers, Gregory and Mackinlay Hahn – both committed environmentalists – created Loomstate, a new casual brand dedicated to creating demand for certified organic cotton using socially and environmentally responsible methods of production.

The collection launched on Sunday, April 19, 2009 for a limited-time only; prices for the collection ranged from 14.99 to $44.99 providing an affordable option to eco-aware fashions.