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fashion = change

Seeking Redemption? The NWS Sandal Brings It

6/13/2009

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Treehugger.com recent post showcases Redemption thong by Reef.  The new thong is made from nontoxic materials and designed toward zero waste.  The NWS Sandal highlights the ingenuity of eco-fashion designers and producers.  Every element from conception to bulk production encapsulates sustainability principles.  For example, stitching, threads, and upper-liner of the sandals are made from recycled water bottles(PET).  The company also made the decision to use individual molds to make the soles(30% recycle rubber), instead of a blocker sheet which reduces the waste to approximately 1%.

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Check out the video to hear more from Mark Gass, Director of Reef Redemption, on the innovative approach used to create these eco-conscious sandals.




Source: Treehugger.com
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