The New York Times recently reports fashionistas have discovered Goodwill.
Fashionistas, note no mention of the phrase, recessionistas(Thank God), across the country are spending their shopping dollars and time combing Goodwill Stores for designer goods. Smart finds include Marc Jacobs and Diane Von Furstenberg dresses, but other designer finds abound in handbags, scarves, shoes, and jewelry.
Many Goodwill stores recognize a good thing, such as fashion hungry, budget-conscious shoppers, and are working to either increase sales floor space as well as work on its image, with fashion shows to attract more of these customers.
As well as sprucing up their image, Goodwill stores are adopting traditional retailers practices, such as enhanced merchandising, keeping repeat customers informed when new merchandise comes in, and employing social-media marketing and promotional events to attract bargain-hungry fashionistas into their stores.
Why consider Goodwill for your next fashion run? Aside from contributing to the environment by purchasing reuse clothing and saving money, Goodwill stores are nonprofit, charity-based operations. Clothing prices typically range from about $7 to $20 with the majority of its revenues going to job training for the disabled and other programs.
Source: New York Times
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