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Banana Republic's Heritage Collection Introduces Eco-Style

4/26/2009

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Banana Republic's Heritage collection takes an entirely new approach to affordable green clothing. 
 
The 45-piece collection consisting of 90% sustainable fabrics and trims creates a statment that is both green and stylish.  The BR heritage designers have given concrete meaning to consumers shopping for eco-style.  

                                                                                                         soy charmeuse pants

                                                                                                      organic cotton cardigan

Shimmery, champagne-colored pants and dresses, as well as, bamboo and organic cotton tops and cardigans give the collection a look that is both comfortable, sexy, and luxurious.

Creative Director and EVP for Design, Simon Kneen, quotes, "The ultimate luxury and one we should all be able to afford is a healthy planet."

                                                                                                    bamboo rayon dress top

                                                                                                  charmeuse pleated dress

As well as using eco-friendly materials for the clothing line, the sustainable concept has also been carried out in the brand's packaging and visual displays.

When shopping for the line, look for the little green elephant on the tag.  $19 to $150 at www.bananarepublic.com.

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