The Riot Games' League of Legends SMU program demonstrates why I love working in product development. Riot Games is a successful video gaming company. One of their most successful video games is League of Legends. Riot Games wanted to create a premium hoodie line for its customers. The company had noted that their competitors were selling video gaming hoodies and Riot Games did not want to miss out on the sales potential gained by providing their very loyal customers premium game-inspired hoodies. Great idea...but there was just one problem...how to create and produce these premium hoodies in the short time to be ready for debut at their World Tournament Games launching in October. It was May...and they only had a rough concept of what they wanted their hoodies to look like.
I was successful in helping to develop a concept that could be produced within Riot Games' tight time frame. In fact, we were so successful, Riot Games increased their initial orders for the program as well as added two additional hoodie styles. A junior's League of Legend hoodie and the glow in the dark Thresh hoodie.
We were able to give their customers glow in the dark hoodies and metallic-like hoodies in time for the World Tournament Games as well as make strong margins on this product. We all worked hard and delivered on our promise to Riot Games...great product, great price, just in time. In the process we not only gained in sales, units, and skus...we also gained a stronger customer relationship with Riot Games. The Riot Games' League of Legends hoodies represent what happens when strong, transparent partnerships are built between sales, design, and product development teams.
Hybrid Apparel, 2012-2015
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