Brooklynite Sheena Matheiken started the idea in May 2009. The idea is to wear one dress for one year in an exercise in sustainable fashion as well as to earn money to contribute to the Akanksha Foundation.
The Akanksha Foundation is a grassroots movement geared toward improving education in India. At the end of the year, the funds raised from Sheena's project will be used to purchase uniforms and other educational expenses for the slum children in India.
In the meantime, Sheena has 7 identical dresses that she "reinvents" by layering and accessories, the majority of these dress "adds" coming from vintage, borrowed, or hand-me-down goods.